It is well known that corporate giving has a much wider positive impact on society than those served by a particular charity. Businessmen like Ehsan Bayat Afghan Wireless have shown that there are three main benefits to corporate giving; it helps individuals, it helps communities and it helps the business’ bottom line.
Benefits for the Business
Keeping good employees – keeping your top-performing employees happy is essential, and corporate giving is one major way to do this. It has been shown to boost productivity, gratitude to the corporation, ethical behavior and pride in their work. When employees are happy about their corporate culture, their morale is higher. This reduces time lost to tardiness, illness and lunch breaks and contributes to a lower turnover rate. Teamwork improves because corporate giving has an impact on all employees from the mail room to the board room.
Corporate and brand reputation – Philanthropic activity by a large or small business is recognized by consumers and the media. Today, with customer feedback instantaneous on social media, it is essential to have positive social media sharing and mentions for any business. Consumers make buying decisions based on many factors, and one major factor is the ethics of the company that produces the product. A positive public perception influences purchasing, which affects profits.
Tax benefits – When a corporation or small business supports a charity, they receive tax breaks. Employees also get tax breaks when they donate. There are online giving sites that make it easy to log on and donate. While this doesn’t quite match big budget corporate giving, it does allow employees to participate.
Benefits for the Community
The location where they operate – It is generally seen that the education of the local community from which the corporation gets most of its workforce increases the company’s potential. Education is usually seen as a social issue, but when corporations give to their local community education, they also benefit. Social and economic forces are interconnected. A company that has healthy, safe, decently housed and motivated employees is stronger. For example, if a corporation contributes to a local university in the department of skills the corporation needs, it may be much less expensive than creating their own training program.
The environment – The environment is possibly one of the most popular areas for a corporation to initiate social responsibility. This is because reducing pollution and managing waste leads to a more productive use of resources and produces goods that are valued by consumers. However, the environment comes second after charities for children.
Benefits for the Individual
One big corporation donated 421 million pounds of food to families in poverty in the past year and continues to give. Corporations also donated more than 131 million after a major hurricane disaster. These donations give succor to individuals who are suffering, and there are many more examples of this. This type of giving does not go unnoticed by the people, charitable organizations or the media.
According to statistics, most employees would like to see their employers support charities that serve children, mainly for education, food, clothing and shelter.
One of the most powerful ways to address many of the problems in the world such as pollution and poverty is to motivate corporations to take steps that benefit both the company and society.