Killer content is a waste if you don’t have a way to get it to your audience. The recent past has seen an increase in the reliance on content distribution strategies as a marketing tool. If you’re unfamiliar with this technique, here is everything you need to know to understand and successfully implement your plan.
What Is Content Distribution?
Content distribution is the process of promoting, publishing, and sharing your content. As media distribution expert and entrepreneur Bill Asher notes, it is the way that you get your content to your audience so they can consume it. One of the most used content distribution methods that people interact with daily is social media.
What Is Social Media Content Distribution?
Social media content distribution is a subcategory that explicitly uses social media platforms to promote content. Social media content can be posts crafted for a specific forum, altered for a medium, or links to the original content. Either way, this is one of the most popular methods of getting content to audiences.
What Types of Content Can Be Distributed?
There are many different types of content that you can use to promote your site. That said, they all appeal to different audiences and require unique distribution methods. For example, you would distribute an ebook on a gated landing page. Knowing this information can help you decide which content to create.
Where Do You Distribute Content?
You can share and promote your blog posts, media projects, and other content on content distribution channels. There are many different options when it comes to distribution channels, each designed to target unique audiences. The basic types of sites include paid, owned, and earned.
How Do You Build a Content Distribution Strategy?
To start building your content distribution strategy, you must research your audience to determine what type of media and entertainment they interact with daily. From there, you will have a good idea of which content channels will be the most beneficial for attracting your target audience. Additionally, you will want to analyze your existing content to see what is helping or hurting your site. This information can help you determine which types of content you should publish.
Once you know this crucial information, you can decide on your content distribution goals. For example, you could want to engage more customers, spread your brand message, or increase the performance of your website. Then, develop an editorial calendar that matches these goals. With that as your guide, you should start creating content. When you finish it, distribute and market your content. As you proceed, monitor the successes and failures of your content and adjust your strategy accordingly.
Even if you already have killer content, it is a complete waste if no one consumes it. The key to getting your content to your audience is a distribution strategy. A solid plan can help you boost your brand image, attract customers, and get people to interact with your site more. By following the advice in this article, you’ll be on your way to creating a great content distribution strategy.