Creating a Google-friendly site is necessary for any business. After all, it’s imperative that your business is a success. Whether you work from home or not, you need to ensure that your company is in a good state of play. But as any stay at home entrepreneur will attest, your businesses website is vital. It can attract more customers. But, it can also ensure that Google is ranking you higher, above your competitors.
So, how can you ensure that you have a website that is Google-friendly?
Let’s find out.
This is the Site That Your Visitors Are Looking For
Content is essential to your website. But, you also need to ensure that you have a fully optimised website that meets the needs of your clients. Your site should be responsive. It should be easy to use. It should have clear navigation. If you want to ensure that your visitors are returning time and time again, and you want to keep Google happy, you need to place content on your site. This ensures that traffic is increased. Stick to your main topic. Hone your niche. Get people hooked on your information rich site. After all, it’s about having a brand and website that people get information from. You don’t have to have pages and pages of products for sale.
Links, Links, Links
Links to your website are important. Google loves links. This gives your website greater visibility. So, look at ways in which your website can be optimised to Google’s high standard. Google uses search terms that are complex and sophisticated. It may be things like location or the services that you provide. So, make sure that you have a site is full of links and referrals.
Easily Accessible Information
Your website needs to be readily available to its visitors. If you are unsure how to do this, web design in Bucks County can be a valuable asset. Make sure that you have static text links so that your web visitors can access your site with ease. Remember, your site needs to have a clear and logical layout. Having clearly defined sections are critical. Include sections detailing blogs, about us, contact and directories. This is to ensure that your site is fully optimised for Google’s complex search terms. This will ensure that you rank high in search engine results. But, it also creates a fantastic and logical accessible website for your clientele. By doing this, you will ensure that your site is indexed in the right way thus making it have masses of appeal at Google HQ.
What is the title of your web page? How can you make your content stand out? You need to ensure that you are using descriptive titles within any of your websites landing pages. This ensures that you are catching the attention of Google algorithms. Your titles have to be vivid and eye-catching. So, include things like your businesses services and common sense description points.
Keyword Rich URLs
Keywords are an important part of being Google-friendly. You need to ensure that you are using URLs that contain a wide range of keywords. So, think about your business and its niche. How will you incorporate URLS that are deemed keyword worthy and relevant? Think about key industry terms and things that your customers will search for.