Think about giant multi-national corporations, without even reading their company name you instantly know their brand at first glance. These companies build their empires with expert marketing and branding.
Even though you don’t intend to start a huge firm you still need a great logo, here are the best reasons why:
1- Entices Customers
People are attracted by color. It is just plain human nature. Having a colorful logo that positively communicates about your products will draw in potential customers that could become buyers. An interesting color combination and design will arouse the curiosity of your target market and open the door to new contacts and sales.
2 – Separates Your from Competitors
Your brand is an important component of distinguishing your company products apart from your market competitors. Don’t fall into the trap of getting a boring and generic logo that is only adequate. You will blend into the background and not stand out in your industry. Instead strive to be different and provocative, to stand out and above other product lines.
3- Shows Your Character
Your logo shows your ownership of your website and services. Here you can tell your clients who you are. Are you elegant, fun, professional, knowledgeable or eco-friendly? All this brand personality can be shown with your logo design. Don’t miss this opportunity to let this silent salesman, your logo brand, sell your items for you.
4 – Build Brand Loyalty
Repeat customers, who rave about your products, are the best type of buyers. They are loyal to your brand and come back again and again and place orders. Brand loyalty is major and something every company should encourage. Your special logo is the start to building loyalty which will send new referrals and clients by word of mouth.
5- Works Overtime
Your logo will be the hardest working employee in your company. It will work even harder than you, the business owner! That is because it can be applied everywhere. Put your logo on all your marketing materials, business cards, postcard cards, direct mail, sales brochures, event flyers and promotional products such as pens and tote bags.
Remember that your logo also can shout your marketing message online on your company website, blog, mobile apps, social media and emails.
I recommend these crowdsourcing logo design reviews to decide which logo site to get your new logo created.