I am aware that there are some people out there who strongly believe that SEO marketing is dead. There are firm believers that the golden era of serp is over and that it is time to move on. I have to admit that I rather disagree with this view as I have reasons to believe that search marketing is going strong and this trend will continue to be valid for years to come.

If you know me in person, you know that once I get into something I am willing to focus myself totally on it. So when I started doing some research on the topic I came across various resources including this eBook here. This one was a real eye opener and it is a valuable read to all those who are into the topic as well as #SEOUncovered.

I also came across some fun facts about search engines. Here they are:
1. There is no denying that Google is the biggest player in the game. It is estimated that over 85% of search engine traffic comes through Google, which is more than all the other engines combined together. let’s admit it, Google is just too big to be ignored.
2. google actually distinguishes between the plural forms of words. This is why you will get different results when you write the term “apple” and different ones when you type “apples”.
3. The more backlinks coming to a website the more authoritative it is. This is why it is so essential to get some good backlinks to your website from other websites that have high authority. This might be sometimes easier said than done, but there are some effective ways to achieve that.
4. Many people using google are not that good at specifying keywords while looking for specific information, so often it might take them a few tries to come up with the result they are after. For example, writing simply “apple” will get you a lot of results about Apple Inc., but most Google users are looking for apple recipees and not particularly any information about the giant company.

As you can see from the points about, the knowledge about search engine optimisation can be very useful to a business owner, and the more you understand the rules behind Google, the more likely you will be to achieve the results you are after.