What are the top 10 quintessential tools for building an online business?

Building an online business isn’t easy – that’s why in this article I’m sharing a master list of all the tools you can use and leverage to make the process easier.

1.  Email Marketing Software

Email marketing is proven to convert and for every $1 you spend on it, expect to get back $43 in return. If you want to reach new clients and engage them then you will need the best email marketing software on the market.

2. Grammar Checkers

The quality of your writing reflects the quality of your product and your website. Don’t lose potential customers with poor grammar or spelling. These grammar checker tools will help you craft compelling copy even if you aren’t a native English speaker.

3. Landing Page Builders

If you are selling an expensive product then you need a long-form landing page. These are proven to convert 220% better than short landing pages. Check out these landing page builders which help you create gorgeous pages without needing an eye for design.

4. Marketing Video Makers

Our attention spans are getting shorter thanks to the likes of Instagram and Tiktok and video as a form of marketing is exploding with 81% of businesses using video marketing. You don’t need to be an expert as I’ve compiled a list of the top DIY marketing video makers.

5. Photo Editing Software

5.15 billion people have smartphones – this means photo editing isn’t going away any time soon. If you want to present your brand in the best possible light you don’t just need good photography but also good photo editing. I’ve handpicked this list of the best photo editing software.

6. Project Management Software

With work going virtual, project management software is now more important than ever to ensure that workstreams and expectations are aligned. As your team scales and grows this will become a more important piece of the puzzle so you should ensure that you invest in good PM software.

7. Website Builders

You don’t need to be a coder in order to create your own website. There are over 104 different website builder platforms to choose from but I’ve narrowed it down to the top 17 website builders based on my personal experience and external reviews.

8. Webinar Software

One of the best ways to sell is to educate – what better way to do this at scale than use webinars? There is a wide range of webinar software that you can choose from some of which even have sophisticated polling and analytics built in so that you can deeply understand what your audience wants.

9. Accounting Software

A slick frontend is nothing without a good backend. Likewise a good looking website or business is nothing if the finances on the backend are not sorted and accounted for. Instead of paying accountants, try using accounting software – this is a cheaper (although more DIY) alternative.

10. Customer Relationship Management (CRM) Software

The last piece of the puzzle is Customer Relationship Management (CRM) software. It’s no use having a great website, a slick webinar and robust accounting processes if you don’t understand where your customers are in the sales journey. As you scale look to incorporate CRM software into your software stack.


You don’t need to be Steve Jobs to start your own business. There are so many tools at your disposal that can help you. I’m documenting my own journey in building an online business on my blog Passive Income Tree drawing from my experience building a five figure a month dropshipping store.


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