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SEO in Taiwan

Taiwan is a relatively small and inward looking country, this lack of scale and exposure to modern practices has led to a relatively poor Search Engine Optimisation (SEO) environment. In short, many SEO services offered in Taiwan are not great. In some cases there is a mistaken impression that Google Adwords and SEO are the same thing, and some SEO companies in Taiwan still use outdated keyword stuffing and bulk link-building strategies that risk long-term Google penalties.

It’s not all bad news though! This situation creates opportunity for those who do SEO right!

Keyword Difficulty in Taiwan

Keyword Difficulty (KD) is a measure of how difficult it is to get a website to rank on the first page of Google for a given keyword. KD takes into account the SEO strength and quality of content in the sites that are already ranking for that keyword, so when aggregated across many keywords, KD can give us an indication of the SEO strength in a specific market.

We analysed the KD of the top ranking websites in Taiwan, USA, France, Italy and the UK across a number of industries, using a keyword that was adjusted for local language.

The results show how websites in Taiwan are much weaker than those of other countries.

Keyword difficulty

 

Keyword/Country UK USA Italy France Taiwan KW Weakness

Tw/Other countries

Car Insurance 62 73 25 47 6 12%
Flower Delivery 56 35 28 68 12 26%
Shoes 25 54 8 28 2 7%
Laptop 45 58 65 80 48 77%
Engagement Rings 19 49 2 5 1 5%
Used cars 22 37 9 22 23 102%
Scholarships 74 90 1 1 1 2%
Watch 61 74 12 12 0 1%
Sunglasses 31 50 12 13 1 4%
Drone 57 47 14 27 1 3%

 

Taiwan is a smaller market, so you would expect KD to be less, right? Well, yes, but the market is not that much smaller, and the price of goods and services are pretty much equal with the comparison countries. Therefore, we believe that in general, SEO represents a good investment in Taiwan.

Search Engines

Source

Google has slowly but steadily risen to become the main search engine in Taiwan, with close to 90% of the search market. The gradual shift from Yahoo to Google can be attributed to two major factors.

  1. Design – Yahoo is cluttered and busy, Google is clean and simple. This reflects a growing trend in Taiwan for modern webdesign practices.
  2. Quality – The quality of Google’s search results are, in our humble opinion, just that bit better.

So does that mean that Google works exactly the same in Taiwan as other countries? Well, it’s hard to say exactly. However, there is evidence to suggest that Google is slightly more lenient towards Black Hat techniques in less competitive markets. We don’t advise that you jump on the Black Hat Train just yet though! All it takes is for Google to update their algorithm in Taiwan and sites that have previously used Black Hat SEO will be penalised.

How to localize SEO in Taiwan

 

So, how do we build our clients’ websites DA (with White Hat techniques), and how do we teach Google that your business is focusing on Taiwan?

Keywords

Traditional Chinese (繁體中文) is used in Taiwan, Hong Kong and Macau only. This means that, regardless of localisation, you are only competing with websites from these countries.

When doing keyword research, many people’s first step is Google’s Adwords Planner. This is a great tool and it works just fine in Taiwan. You can set the region to Taiwan and the Language to All Languages to get started.

Hitting ‘Advanced Search’ in the Location pop-up will allow you to hone right in on keywords being searched for in specific regions of Taiwan. For example Zhongli or Keelung.

Once you’ve settled on the location you want to focus on, you can then use your initial seed keyword to come up with some other keyword ideas that are relevant.

After that you can then use one of the paid SEO tools like MOZ to determine Keyword Difficulty or KD for each keyword. KD shows you how difficult it will be to rank on the first page of Google for a particular keyword. Be aware though, many of these tools don’t work very well in Taiwan, some because they struggle with the Chinese language set, and some because they don’t have Taiwan listed as a region.

We love a good NAP!

No, we’re not talking about the Taiwanese habit of taking a short lunchtime nap, in SEO, NAP refers to your Name, Address and Phone number.

The important thing here is that these are consistent, clear and accurate. This may sound simple, but there’s more to it than that.

Firstly, you need to make sure that on your website, your NAP is clearly marked (the footer is a good place to start), and following the schema.org guidelines for local businesses.

We’d hope that your business has been mentioned in many places across the internet, perhaps on business directories or other local sites. In this case, while it’s more of a challenge to manage the consistency of your NAP on external sites, this is a strong indicator to Google and well worth spending time on.

In Taiwan, another challenge in managing the consistency of NAP is that there are many different ways of spelling Chinese words in English. Some people use the Wade-Giles system, others just make it up. For example, 淡水 is (currently) spelled as ‘Tamsui’ on Google Maps, despite many businesses still referring to it as (the more phonetically correct) Danshuei.

The Fullon Dansuei Hotel is a great example!

Another thing to bear in mind is how you arrange your street address in Chinese and English. In Chinese you begin with the country and end with the street number, English is the other way around.

Google My Business

Google provides this as a free service, and it is especially helpful for local businesses. Head over and set yourself up as soon as you can. It’s an extremely painless process and will help Google to understand more about your services and where you operate, which in turn will help potential customers to find you easier online.

Before you register yourself, spend a few minutes to make sure that you’ve not already been listed. If you have, there is a fairly simple process so that you can claim ownership of your listing. Don’t be tempted to ignore a previous listing and set up a new duplicate one – this will confuse things for Google and your customers, not a good thing.

Remember that everything you add is visible online, so make sure you are proud of it! Upload some good quality images of your business, your products and your services. Write a good, compelling description and think about your target audience – are you writing Traditional Chinese for local Taiwanese, or English for expats?

Local Reviews

Once you’re set up on Google My Business, you can start to gather reviews that will be visible in search results. Google reviews can help you both to build trust and improve your rankings.

90% of customers report that they are influenced by positive reviews. This is a massive number and not something to be ignored.

Aside from the trust factor, there is growing evidence that having positive, local reviews on Google will help your business to show up in the map section for search results.

Which Taipei bar would you choose for a night out?

Google wants you to encourage your customers to go ahead and give reviews. So go for it! You might prompt people in email footers, on your website, or even (shock horror) face to face. Don’t ever be tempted to pay for fake reviews.

Blogging goes Local

We’ve discussed already that content is king, but how do you go about local content marketing? Simply stuffing local keywords into existing articles just isn’t going to cut it I’m afraid.

Content marketing is all about becoming a thought leader in something, and surprise surprise, local content marketing is the same. Get creative with your blog, taking your specific niche and talking about any local events, news, challenges etc that are relevant.

For example you might attend an event at Taipei’s Nangang exhibition centre – blog about it! Take some photos of yourself there and share with others how you think it might be useful for them and the rest of the Taipei community. Add local value to your readers.

Local Link Building

We talked previously about Domain Authority (DA). DA is a measure of a website’s trust, and is built by other websites linking to yours. The rationale is that a website must trust you to link to you.

In the current SEO environment, quality of links is far more important than quantity. Quality refers to two things, the DA of the site that is linking to you, and its relevance to your business.

So for localising SEO in Taiwan, the ideal link to acquire would be from a Taiwanese site with high DA that is also relevant to your industry. Links like this are likely to bring real customers to your site, so we like to think about modern link building as online PR.

Getting started, you might want to list your business on a few local Taiwanese business directories. Some examples, along with their DA and monthly traffic can be found below.


Blogger outreach can be a viable form of link building. You might be able to write a guest post in exchange for a link. Or a blogger might just mention you if they feel you can add real value to their readers. Consider exclusive offers for their readers which can sweeten the deal.

Here’s a few examples of popular blogs in Taiwan, again with their DA and monthly traffic.

What’s Next?

SEO is a very cost-effective way for you to get momentum for your business in Taiwan. If you are interested in learning more, give Gremlin Works a shout.

 

 

Making Room for Your Home-based Business

If you’re thinking about working from home, one of the first things you need to think about is where you will work from. Bearing in mind that you will be spending a large part of your day using your computer, you will need a dedicated work station with all the materials you need, good Wi-Fi access, and surroundings that are conducive to being able to concentrate. You need to approach this task with a professional eye, because imagining you can sit at the kitchen table or on the couch with your laptop every day will not make the best working environment.

What you need for your home business

Before you think about where to site your work area, calculate what space you will need. This will depend to a large extent on the type of business you’re running. For a computer-based business, a good-sized desk, ergonomic office chair and storage for your consumables and files will be all you’ll need. If you’re going to be making and/or selling products, you will also need storage space, and for craft businesses a manufacturing area. If you’re only intending to sell rather than make products yourself, then you could adopt a drop-ship model which eliminates the need for you to hold your own stock.

Finding the space

Once you’ve established the amount of space you need, you can then examine your home to see where your work area would best fit in. A spare room is ideal, as it can simply be repurposed for your requirements. If you don’t have a lot of space, you will have to come up with a clever solution, for example:

  • Make use of areas that don’t have a specific function, g. alcoves, landings and under the stairs. Even large cupboards can be fitted out as home offices. You might need to have a good clear out to make enough space, but that’s no bad thing in itself.
  • Have you got a garage or other outdoor building that could be converted, or do you have the space to build a garden room in the backyard? You do need to check on any planning restrictions on using outdoor buildings before starting your conversion or building project.
  • Do you have a basement that doesn’t get used? Often this is because basements can be damp or prone to flooding, but this can be fixed by installing a sump pump to keep the room dry. It’s possible to install a pump yourself if you’re a DIY enthusiast, with a bit of guidance from an expert. You’ll find tutorials online that can help you with the process and give you instructions on dealing with the sump pump weep hole for example, or you can get a plumber to come in and do the job for you.
  • Roof-spaces can similarly be converted for home office use, but bear in mind you will need adequate heating and ventilation, as the space will be more vulnerable to outside temperature variations.

Setting up your home work area is an important part of your venture, so make sure you get it right.

Soothing dry skin starts in, you guessed it, the shower!

It might not seem like a major issue when taking a look at the bigger picture, but suffering from  a dry skin can be one of the most dehumanizing feelings out there, especially considering how just problematic and irritating dry skin can be.

Moreover, dry skin is hands down one of the most unsightly things out there, and it makes things worse by resulting in skin cracks, and a bit of pain as well.

Because dry skin can be caused by quite a number of external issues, it is vital that one takes the necessary precautions to ensure that their skin is in tip-top condition.

This means that one will have to exert more time and effort relative to the average Joe walking down the street to ensure that not only their skin stays soft, but healthy as well.

That being said, of note is that even though some certain people’s skin is not naturally dry, it can still become ashy, dry, and cracked due to some external factors such as the weather conditions.

So without further ado, here are some essential tips to ensuring that skin stays well moisturized and in great condition.

Purchase an exfoliating shower gel that is gentle on the skin

It’s never wise to be too rough and aggressive when it comes to exfoliating skin, particularly when it is dry. Moreover, it would be wise to steer clear from products that are heavily perfumed, as a majority of these products normally contain alcohol, which is not the most gentle on the skin.

In fact, a simple soap should work wonders; and rubbing it gently on the skin during a bath should be sufficient before lightly washing it off.

Take a small amount of time in the shower and let the water be lukewarm

A lot of people, especially ladies, love to take their sweet time pondering in the shower, contemplating their lives, and fantasizing about their love interests. Not only is it a time waster from a business point of view, but turns out it’s not the friendliest activity on the skin. That’s because spending too much time in the shower, particularly in hot or cold water, tends to rob the skin of its natural oils, and thus, turning it completely dry.

In addition to this, one can also have a look at Healthy Skin Solutions to sample more tips on maintaining a healthy skin.

Apply some moisturizer after taking a shower

Tying to the initial point, even if one takes a maximum of 5 minutes in the shower, it’s a given that some of the natural body oils that they initially had would have been naturally expelled during the shower process.

Hence, to replenish these lost oils and ultimately avoid dry skin, then it’s important that one naturally moisturizes after showering.

That being said though, ensure to not take it too far by over moisturizing with lotions as this might lead to other unwanted skin conditions such as acne.

In summary, some of the best skin care practices start home, particularly in the shower, and transcend to our day to day activities. For example protecting one’s skin from excessive sunlight is one way of ensuring the skin remains in prime condition. All in all, having great skin certainly helps one to fully enjoy all the pleasures of life!

 

8 Medical Careers that Allow You to Work from Home

Medical jobs have traditionally required working in a healthcare facility with patients in some capacity. However, technology has made it possible for an increasing number of medical professionals to work remotely. Here are eight medical careers that allow you to work from home. We’ll also discuss what these jobs entail, and the relevant credentials needed to qualify for them.

Telehealth Nursing

Telehealth nursing is when a nurse works with a patient through remote patient monitoring instead of checking their vitals and talking to them in person. It is quite possible that both the nurse and the patient are at home during the consultation. Most telehealth nursing jobs require an RN certification and bachelor’s degree in nursing. Doctors are able to fill this role, but they still predominantly work in the office visiting patients. Some work from home consulting with patients but may also travel as required.

Telephone Triage Nurse

Telephone triage nurses talk to patients over the phone to assess their condition. They need to be able to determine the severity of the condition and give advice without actually seeing the patient. Telephone triage nurses often work from home receiving calls after a doctor’s office after hours, determining if the patient needs to go to the Emergency Room or can wait until the doctor’s office opens the next day.

Telephone Interviewer

Telephone interviewers are medical specialists who interview clients to collect information regarding a particular matter. Many of them work for insurance companies. For example, a telephone interviewer may be running through questionnaires with those applying for health insurance. These jobs can be done from home. The greater issue is the ability to work when customers may be calling in to give interviews, so the job often requires working nights and weekends. A medical assistant formation and education program like those featured at Bestmedicalassistanteducation.Com will help you get a position in this field.

Medical Review Specialist

Medical review specialists spend most of their time handling customer service questions. They may perform coding reviews or administrative tasks in between customer service calls. This work is easily done from home.

Medical Transcription

Doctors rarely have the time to type up their handwritten notes from exams, and fewer have time to listen to the recorded audio of a patient’s exam and type it up. This is where medical transcriptionists come in. Medical transcriptionists must understand medical terminology and be able to accurately transcribe the discussion perfectly.

Case Manager

A case manager works with both patients and doctors to coordinate healthcare services. They frequently work with the patient’s family. A case manager may monitor the care a patient receives to ensure that standards are being met.

Radiologist

It is possible for a radiologist to work from home. Radiologist coding is when radiologists verify that procedures performed at a facility are billed correctly, whether to the patient or the insurance company. This job requires understanding both radiology and medical coding.

Medical Billing and Coding

Healthcare providers and healthcare facilities rely on medical billers to process insurance claims and bill patients. These workers often work from home. Those who want to work in medical coding need to graduate from an accredited program and pass a certification exam. Whether someone works in patient billing or processing insurance claims, an understanding of medical terminology and medical office procedures is a must.

Conclusion

There are a number of medical jobs that have long been done by people working from home. Technology and shifting business practices are allowing more medical professionals to work from home, as well.

Getting Back in the Game: What Resume Features can Best Boost Your Image?

What does your resume really say about you? Actually, much more than you think! Knowing which features to include in your resume (and which to definitely leave out) goes a long way in getting you noticed by recruiters.

Give your resume the “WOW” factor with these image-boosting elements.

Branding headline

Get ‘em at the get-go! Grabbing the recruiter’s attention from the onset is one important function of your branding headline. It should make them eager to find out more about you and spend a little extra time going through the rest of your resume. So, instead of simply “Project Manager,” try “Internationally Experienced Project Manager.”

Consistent presentation

Whether you use a traditional resume template or some other format, be consistent in how information is presented. A streamlined resume (one that presents the date in the same manner each time, for example) is easier to glance through than a mishmash of styles. If your last turn at job hunting was quite a while back, take the time to research which format best suits your professional profile and the post for which you are applying.

Short paragraphs and white spaces

Put yourself in the recruiter’s shoes – would you rather blocks of unnecessary information or short paragraphs that get to the point of what the applicant has to offer? Aim for tight paragraphs of no more than four lines with a little extra white space between them to help cut down on how busy the page might look.

Easy-to-scan

One study revealed that recruiters spend just six seconds scanning a resume before deciding whether the applicant would be a good fit for the position. You have to make your six seconds count! Use concise headings and subheading, bold text and bullet-points to draw the recruiter’s eyes to the most pertinent information.

Quantified accomplishments

Vague statements like “Increased company revenue” don’t really carry much weight with recruiters. Instead, be more precise by adding in percentages or dollar amounts which actually show just what you achieved – “Increased company revenue by an annual average of $25, 000” sounds much better.

Incorporate crucial keywords

Many companies use Applicant-Tracking Systems which zero in on keywords in your resume. The recruiter, too, is focused on finding certain keywords and phrases as they scan through the information your resume holds. Revisit the job description for the skills required and ensure these occur in your resume. If you are entering a new field, research the most-used phrases in relation to required competencies for the job you are applying for.

Professional email address and relevant URLs

Something as innocuous as your email address could be the reason your application was rejected. Admit it, MackDaddy365 or 2TrueHottie are not going to leave a good impression. Also, links which showcase your strengths (your profession-related blog or LinkedIn page, for example) are a good idea. Links to your social media accounts, however, are out of the question, unless they specifically relate to the job you are applying for.

Your resume is usually your first point of contact with recruiters. Focusing on the main features of your resume will increase your chances of getting noticed … and hired!

The Importance of Flexibility and How to Achieve This with a Virtual Office

Image: http://sheinformed.com/wp-content/uploads/2017/06/AdobeStock_107141443.jpg

Flexibility is something that everybody wants to be able to achieve in all parts of their life, whether it is business, school, children, or a slew of other aspects of our hectic life. What if there was a way to make your job as a business owner a little more manageable? Would you make the change?

Virtual offices are a solution to the issue regarding flexibility. A virtual office allows you to rent a space monthly that is a fully functional office space. It is equipped with office equipment such as secure faxes, printers, and copiers. You can work remotely, it makes travelling much more comfortable, and you have assistance to help you in your everyday work struggles. It would benefit you to research a virtual office, and sign up today!

Keep reading to learn more about the importance of flexibility and how to achieve this in your company through the use of a virtual office.

Location

One of the primary benefits of a virtual office regarding flexibility is the location of the office. With a traditional office, there is a brick and mortar building you have to drive to daily. In a virtual office setting, you can work from home or remotely from another area of the world.

You also have flexibility with travel. By signing a month-to-month contract with a virtual office servicer, you can have a well-respected address and local telephone number in a variety of cities around the United States or the world. It makes travelling to see clients much more straightforward as they meet you in the lobby of your high-quality office tower to be greeted by your dedicated receptionist!

Needed Assistance

As a small startup or small to medium enterprise, you have seen your fair share of work. As a business, it can be tough to accomplish everything that needs to be done in a day. If you do not have the funds to hire any employees, all that work ends up falling on your shoulders.

With a virtual office, you are given the option of a mail courier and a receptionist that is there to help you with your company. The receptionist is bilingual and highly trained. She can set up appointments, answer telephones and take messages, and greet clients when they arrive. Your mail courier can deal with packages and letters for you and get them to where they need to go promptly. This makes your work life much more flexible as you can focus on matters that are more important.

Finances

When it comes to money, either you have it, or you do not. When starting or operating a business, many times the overhead and cost to get the business off the ground is more than you have. Instead of applying for a business loan, look into virtual office solutions. You would not have a mortgage to pay back, and the contract is a month-to-month agreement that can be stopped at any time. It gives you much more flexibility regarding your finances, as you are not locked into a lease.

Why Is Flexibility Relevant To My Business?

Flexibility as a business owner is of the utmost importance. You want to make sure you do not lose a client due to inflexibility because not only are you losing the client; you are losing the profits and revenue stream they would have brought in over the next few months or years. You also want to be flexible as a boss.

If you are stringent and unwilling to work with employees, they will leave your company and go somewhere that is more flexible with their schedules. By having virtual offices, much of the flexibility issue goes to the wayside as employees can work remotely, you can have gorgeous views if, in the office, you will be saving money, and you have additional help. Investigate virtual office solutions today!

 

 

 

 

Engaging an audience in the digital age

We live in a very interesting age known as the digital age. The digital age means that we get to take advantage of various media, in other words everything that takes place on the Internet. Companies such as https://www.mppglobal.com know about it and this is why they help other companies reach their target audience through social media as well as through other channels.

Reaching new customers can be quite costly. This is why keeping your existing customers interested in your services pays off in the long run. Companies need to do a little bit of both: keep the existing ones as well as attract the new ones. Before this happens this is what an average company has to do:

1. Identify the target demographic. Before you even know how to reach somebody, you need to know who they are. You need to know what traits they have and why they would be interested in you. This is probably the most important step in the whole journey. Are you looking to attract younger people, or are people above the age of 50 somebody you would be interested in?

2.Identify the psychographic. In other words, try to get in the minds of your possible clients. Why is it that they want to cooperate with you? What are their likes and dislikes? Once you identify their likes, try to figure out how to cater to them.

3.Grow your success. Once you find something that works for you try to stick to it and anticipate your success. Don’t get discouraged if something goes wrong, but rather try to adjust your strategy and see how the new one works for you.

4.Identify communication platforms to reach new and existing customers. In the digital age, social media are without any doubt your best friends. Try to figure out what kind of channels work for your advantage and what kind of channels it is best to avoid. Once you identify them use them to attract the new as well as existing customers.

Securing a house sale

Securing a house sale can be a tricky business. In the UK it currently takes an average of five to six months to find a buyer and complete a property sale, and around one in three house sales fall through before completion.

If you’re looking for a quick house move, there are a few things you can do to help you on your way.

Get your property properly prepped: You would probably be surprised how many people don’t get their property looking its best before putting it on the market. A fresh lick of paint, a thorough spring clean and some decluttering can have a big impact on how a potential buyer feels about your property.

Choose the right agent: Choosing the right agent can make or break a property sale. Although it can be tempting to base your decision solely on cost, it is important to select an estate agent that has significant experience selling similar homes in the local property market.

Price it right: Price your property too high and you risk not attracting any potential buyers, price it too low and you leave yourself no room to negotiate. You can get a good idea of the true value of your property by looking at recent sold prices of similar properties nearby. Websites such as Rightmove and Zoopla have this information easily available. You can then ask three local estate agents for a detailed valuation.

Be ready to negotiate: Remember, the best buyer is not necessarily the one that makes the highest offer. With around thirty per cent of property sales falling through before completion, if you are looking for a quick house sale, how proceedable your potential buyer is can be a more important factor than how much they are able to pay for the property.

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Students in London

Studying in London is unforgettable experience, and it’s well worth the effort of finding a higher education institution in the city that can offer you the course you need. There are a huge variety of colleges and universities covering every conceivable subject so if you’re determined to study in London you’ll be able to find somewhere to aspire to!

Whether you grew up in the city, or are living here for the first time, London has plenty of unique experiences to offer students, from nights out on the town to discounts to help stretch your student loan further.

Let’s take a look at some of the most exciting things London has to offer students.

Discounts

Every business is keen to capture some of your student loan. And while you need to make sure you don’t get carried away and spend a term’s worth of money in a week, there’s plenty you can benefit from.

Transport is one of your biggest costs, and TFL is happy to help out students! As long as you have student ID from a qualifying organisation, a passport photo and £20, you’re able to apply for a Student Oyster Card, which can save you around a third off most journeys, which should make your budgeting a little easier.

Students attract lots of discounts in other areas too, from pizzas to gym membership. Even storage for students can come with some money off, and this is something it’s well worth pursuing. If you have to move out of your accommodation over the holidays, whether it’s halls of residence or a shared house, you’ll need somewhere safe to keep your possessions, or you’ll be forced to take them all the way home with you. A reliable storage company can solve that problem!

Film, Theatre and Festivals

Students also get unique access to the cultural life of the city. The National Theatre offers young people cheap tickets, and special events and workshops, so you can not just see plays but get a real insight into how Britain’s Theatre works.

If that doesn’t interest you, every college and university comes with an array of societies and sports teams that are all uniquely placed to use the resources of the capital city to pursue their goals. If you’re into sports you’ll be playing in high quality facilities with tournaments organised the year round with local student teams you can meet by crossing town, not the country.

How a Reverse Mortgage Lends You a Little Peace of Mind

Are you one of the millions of seniors who are worried about the future? Let’s face it, financial security isn’t what it used to be. Safe pensions, Social Security and access to affordable health care are things that will affect us all, but many of today’s older Americans are living with uncertainty every day. That’s why American Advisors Group offers a way for you to tap into something that is secure: your home equity.

How Can a Home Equity Loan Provide Me With Financial Security.

An AAG reverse mortgage isn’t quite a loan, not in the traditional sense. It’s a way of making a passive asset work for you. The fact is, seniors have a combined $6.5 trillion in home equity available to them. Making that asset a part of your retirement planning allows you to tap into your equity in a way that gives you all of the advantages without the pitfalls.

What You Need is Options

Reverse mortgages aren’t the same as home equity loans, where you use the value of your home as security for a fixed amount of money and pay it back with interest. Reverse mortgages provide you with a cash payout every month to fill gaps in retirement income or to cover unexpected expenses. The most common type of reverse mortgage, an FHA Home Equity Conversion Mortgage (HECM), is government insured. The problem is, it also has a cap on the amount you can draw on; currently, that amount is $625,000 regardless of the assessed value.

With that type of mortgage, there are no monthly payments as long as you remain in your home. There’s also no danger of losing your home due to missed payments. The amount acquired is settled when the home is sold or the mortgage holders dies. Now, there’s an option to get a reverse mortgage for up to $6 million, depending on the home’s value. This option is not federally insured, however.

How Do You Get Paid With From a Reverse Mortgage?

There are currently six payout options for reverse mortgage holders. This allows home owners to choose a solution that fits their circumstances.

Line of Credit Option: This allows draws on an as-needed basis over a pre-determined time frame, as long as those draws don’t exceed to limit of $625,000, with interest. The interest rate is not fixed, so it can fluctuate with the market.

Lump Sum Payment: This allows the borrower to receive the entire amount in one lump sum, with any interest added to the remaining loan balance, if any. Otherwise, the debt is discharged at the end of the term.

Term Loan: Provides a monthly payout over a limited time period.

Tenure Loan: This one provides a monthly payout that extends for the life of the loan.

HECM Annual Cap Option: Allows the borrower to take any of the other loan options, but with a lifetime cap on the interest rate at 5 percent.

HECM Purchase Option: This option allows you to buy a second property, for instance, a vacation home, and make the payments using the reverse mortgage on the first.

Your home one of your most solid asset. There’s no reason why you shouldn’t benefit from home ownership in a way that’s safe for you. If you’re considering a reverse mortgage, make sure to work with a reputable lender that has been in business for a number of years and specializes in reverse mortgages.