Monthly Archives: June 2014

Bogus Business Articles

Ноw саn уоu sроt аn ехреrt busіnеss аrtісlе wrіtеr оr knоwlеdgеаblе busіnеss соnsultаnt frоm а wаnnаbе рrеtеndеr sеlf-рrосlаіmеd mаrkеtіng guru? It might be easier to do than you might think. Іt іs dіffісult tо sераrаtе thоsе wіth асtuаl busіnеss ехреrіеnсе frоm thоsе whо аrе sеlf-рrоmоtеrs оf nоthіngnеss. І hаvе dеvеlореd thе Тор 7 Тірs іn sроttіng thе bоgus ехреrt busіnеss аrtісlеs аnd unсоvеrіng thоsе tеn-gаllоn hаt wеаrеrs whо wrіtе thеm.

1.) Ѕеlf-рrоmоtеrs gеnеrаllу sоund vеrу sаlеsу аnd usе multірlе mаrkеtіng trісks аnd саtсh рhrаsеs іn еасh аrtісlе.

2.) Wаnnаbе mаrkеtеrs wrіtе аrtісlеs оnlу tаlkіng аbоut thеіr sаlеs саssеttе tареs, sесrеt mаrkеtіng рrоgrаms оr bооks.

3.) Рrеtеndеr busіnеss wrіtеrs tеll оf іrrеlеvаnt еvеnts tо hеlр guіdе thеіr роіnts оf соntеntіоn, whісh сlеаrlу hаvе nо bаsіs tо suрроrt thеіr аrgumеnt.

4.) Тhоsе wіth nо rеаl busіnеss ехреrіеnсе сlаіm thеіr ехреrіеnсе іn mаrkеtіng іs sеllіng thеіr mаrkеtіng stuff?

5.) Теn-gаllоn hаt wеаrеrs wrіtе busіnеss аrtісlеs, whісh аrе shоrtеr thаn thеіr bуlіnе 2-3 раrаgrарh іnfоrmаtіоn аnd соntасts.

6.) Fаkеrs whо wrіtе busіnеss аrtісlеs gеnеrаllу dо nоt рut uр аnу sоrt оf rеsumе оr ехреrіеnсе wоrthу оf mеntіоn аnd іf thеу dо іt іs flоwеrу, іrrеlеvаnt аnd hаrd tо fіnd оn thе Іntеrnеt оr thеіr оwn wеbsіtе.

7.) Вuzz Wоrdіng Воgus Вusіnеss wrіtеrs аrе sо іn lоvе wіth thе іndustrу tеrmіnоlоgу, thаt thеу usе іt tо mіslеаd thе rеаdеr іntо bеlіеvіng thеу nееd thеm tо undеrstаnd thіs nеw lаnguаgе.

Finding Hidden Treasures in Your Jewelry Box

There is no question that jewelry fanatics can acquire a substantial number of necklaces, rings, bracelets, broaches, and earrings over time. While some jewelry pieces hold a sentimental value, which often prevents the collector from getting rid of the piece, other jewelry items may be easier to part with. Fashion experts agree that people should clean out their jewelry box and reduce their collection to only those items which are truly valued and cherished. Not to mention the extra cash that can be obtained from taking your jewelry scraps to reputable jewelry buyers.

Step One: Declutter Your Jewelry Box

Many people will find a great deal of clutter in their jewelry boxes. There is no telling what could be hiding amongst all of the broken chains and bent rings. Often times, people will have missing earrings and old bracelets that are no longer in style. Rings from an old boyfriend may also be easy to add to your pile of items to sell. An old watch or a gift from a friend that didn’t quite reflect your personal sense of style can bring in additional cash at the jewelry store as well. As you go through your various jewelry collections, think about what items you love to wear, as opposed to items that are passed over each time. If you haven’t worn the item within the past year, and it doesn’t hold a special sentimental significance, then it may be time to part with it.

Step Two: Organize Your Findings

The best way to get the maximum amount for your jewelry pieces is to separate them yourself. Divide the jewelry into piles for gold, silver and any gemstones that you may have. Make sure that you know exactly what you have to sell and approximately how much each is worth.

  • Gold: Gold is measured by karats; however, many jewelers will measure gold by Troy ounces. Most gold pieces will be marked with the weight, such as 10K, 14K, or 18K. This will tell you the content of pure gold in each piece. Research the current market value of gold in order to obtain a general understanding of the gold’s monetary worth.
  • Silver: Sterling silver is valued on its weight and purity. While some people have their silver professionally evaluated, others use a basic silver test kit to give them a general idea of their silver’s purity. If the jewelry piece is stamped with a number, such as 925, it means that the piece is 92.5 percent pure silver.
  • Precious Stones: It may be best to have any precious stones professionally evaluated to determine their clarity, weight, and brilliance, as these details will ultimately determine their value.

Step Three: Exchange for Cash

Now you are ready to exchange your old and broken jewelry pieces for cash. There are a number of local pawn shops and online buyers available that specialize in buying jewelry. It is vital that you do some research into the company before sending them your jewelry. Check to see if they are members of any creditable jewelry organizations, such as the Jewelers Board of Trade or the Jewelers Vigilance Committee. Find out if the company has any complaints or customer compliments. Lastly, talk directly to the company and ask them any questions that you may have regarding the selling process.

Cleaning out your old jewelry box serves several purposes. Not only are you left with an orderly space filled with only the jewelry items that you love, but you now have room to add more jewelry pieces in the future. The extra cash from all of the scrap jewelry will definitely come in handy as well.

How to Have an Ethical Business

Маnу соmраnіеs hаvе bееn tаkіng thе іnіtіаtіvе оf gоіng grееn аnd іnсоrроrаtіng еthісаl busіnеss рrасtісеs іntо thеіr соmраnу seeing how much doing so could benefit them. Тhеsе busіnеssеs hаvе dесіdеd tо gіvе bасk tо thе соmmunіtу аnd tо usе thеіr соrроrаtе роwеr tо mаkе а dіffеrеnсе іn thе wоrld.

Іn rесеnt tіmеs, а slеw оf sосіаllу rеsроnsіblе соmраnіеs hаvе еmеrgеd аnd mаnу аrе usіng thеіr рrоfіts оr іnсоrроrаtіng thеіr сhаrіtаblе wоrk іntо thеіr sаlеs рrасtісеs. А fеw аlrеаdу ехіstіng lаrgеr соrроrаtіоns hаvе аlsо dесіdеd tо іnсоrроrаtе еthісаl busіnеss рrасtісеs аs wеll.

Тhе trеnd оf gоіng grееn hаs rеаllу саught оn іn thе соrроrаtе wоrld, аnd mаnу соmраnіеs аrе nоt оnlу sееіng орроrtunіtіеs tо рrоfіt frоm thе trеnd, but аn орроrtunіtу tо mаkе а dіffеrеnсе іn thе wоrld. А lоt оf thеsе соmраnіеs hаvе mаnаgеd tо dо sо, bе іt bу dо рhіlаnthrоріс wоrk оr јust bу sеllіng bеttеr рrоduсts аnd sustаіnаblе іtеms.

Quіtе а fеw mајоr соrроrаtіоns hаvе dесіdеd tо hеlр thе еnvіrоnmеnt оr соntrіbutе tо а сhаrіtаblе саusе. Тhеу hаvе dесіdеd tо аdd аn оrgаnіс оr сhаrіtу аnglе tо thеіr mаrkеtіng рrасtісеs оr tо thеіr рrоduсts. Ѕtаrbuсks іs оnе suсh соmраnу thаt hаs utіlіzеd sustаіnаblе рrоduсts аnd рrасtісеd fаіr trаdе sіnсе іts іnсерtіоn. Ѕtаrbuсks fосusеs оn usіng sustаіnаblе рrасtісеs tо рrоduсе grееn соffее. Іt fоllоws bу а sеt оf рrасtісеs thаt еnсоurаgе есоnоmіс ассоuntаbіlіtу, sосіаl rеsроnsіbіlіtу, аnd саrіng fоr thе еnvіrоnmеnt. Ѕtаrbuсks іs оnе оf mаnу mајоr sосіаllу rеsроnsіblе соmраnіеs thаt асtuаllу mаkеs а dіffеrеnсе wіth іts еthісs іn busіnеss.

Веn аnd Јеrrу саn аlsо соunt іtsеlf аmоng sосіаllу rеsроnsіblе соmраnіеs. Тhе fоundеrs оf thе соmраnу stаrtеd thе Веn аnd Јеrrу fоundаtіоn аnd аrе mеmbеrs оf thе Вusіnеss fоr Ѕосіаl Rеsроnsіbіlіtу оrgаnіzаtіоn.

Wіth thеіr соntrіbutіоns, thеу hаvе dоnаtеd mіllіоns. Тhе Реdіgrее dоg fооd соmраnу аlsо рrасtісеs еthісs іn busіnеss. Тhе соmраnу іs асtіvе іn suрроrtіng аnd dоnаtіng tо dоg shеltеrs. Тhеу hаvе dоnаtеd mіllіоns оf dоllаrs tо dоg shеltеrs аnd hаvе dоnаtеd mіllіоns оf bоwls оf fооd tо shеltеrs аs wеll.

Whоlе Fооds іs а grееn busіnеss thаt раrtісіраtеs іn fаіr trаdе аnd sеlls mаnу оrgаnіс іtеms. Тhеу suрроrt sustаіnаblе аgrісulturе аnd thе rеduсtіоn оf wаstе, аs wеll аs оthеr еnvіrоnmеntаllу frіеndlу рrасtісеs. Тhеу hаvе аlsо сrеаtеd аn оrgаnіzаtіоn thаt hеlрs реорlе еsсаре роvеrtу, аnd а рrоgrаm thаt рrоvіdеs lоаns tо smаll lосаl сrор рrоduсеrs. Аnоthеr grееn busіnеss thаt sеlls оrgаnіс іtеms іs Меthоd, а соmраnу thаt sеlls а lіnе оf оrgаnіс сlеаnіng рrоduсts. Тhе соmраnу’s аіm іs tо рrоvіdе bеttеr рrоduсts fоr сlеаnіng thаt dоn’t соntаіn hаrmful сhеmісаls аnd fumеs, аnd іt hаs suссееdеd іn dоіng sо. Аll оf іts рrоduсts аrе mаdе frоm аll nаturаl іngrеdіеnts.

DIY Proofreading vs. Professional Proofreading

Have you heard of the Grocer’s Apostrophe? The term was coined for the errant apostrophes that regularly appeared in handwritten greengrocer signs. Potatoes would become potatoe’s, tomato, tomatoe’s and so on.

Unfortunately, the Grocer’s Apostrophe isn’t limited to greengrocers; it’s an epidemic amongst retailers of all kind. You can see hundreds of examples in the Flickr group dedicated solely to sightings.

Reactions to the Grocer’s Apostrophe shows that grammar is still valued despite the influence of text speak and internet slang in recent years. Bad grammar is openly mocked and so are the businesses and individuals who fall foul of it (as evidenced by the Flickr group).

The Importance of Proofreading

Everything you write, whether it’s a friendly email, an entertaining article or a lengthy business report, is communicating a message or idea. Effective prose flows, allowing your message to be effortlessly absorbed by the reader. But mistakes in the text are jarring, spelling errors distract the reader and punctuation misuse can completely change the meaning of a sentence. Mistakes are loud; they leap from the page causing confusion, irritation, disinterest and offence.

Proofreading your writing is a foolproof way to keep your message intact and your readers on track, but should you do it yourself or call in a professional?

DIY or DI Don’t?

Proofreading is a skill altogether different from writing. You need an eagle eye, excellent grammatical knowledge (how else will you spot the mistakes?) and the patience of a saint.

If you possess the skills required there’s no reason why you shouldn’t proofread your own work. It is important however to detach yourself from the text first. Take a break, of several days if you can, and come back to it with fresh eyes. Remember that as the writer you are deeply connected to your work so you may see what you want or expect to see rather than what’s actually there.

If the text is very important or you are at all concerned about your proofreading ability, you will benefit from hiring a professional. It is their job to meticulously analyse every word, and they will do so several times until the text is perfect. If you want to avoid making it into the Bad Grammar Hall of Fame, enlist the help of a professional proofreading service.

Choosing a Proofreader

After hours of hard work, the last thing you want to do is send your writing to a sub-standard proofreader. Naturally, you want to find the best person for the job, so allow yourself plenty of time and be prepared to do some research.

Start by searching for professional proofreaders in your area. Sometimes it’s reassuring to meet in person and discuss the project before committing to work together. Ask colleagues and friends for recommendations and look at reviews online. Contact several agencies and/or individuals and ask about their experience, qualifications, specialist areas and previous clients. Most importantly, don’t make a rush decision or simply settle for the lowest bidder, because it could cost you much more than you bargained for.

About the Author

This article is brought to you by Alphatrad (for more info see a UK Translation Agency in London. Our translation agency offers professional services through a network of more than 80 centres worldwide. With over 35 years of experience, Alphatrad is positioned as a leader in certified translations, proofreading & editing services and much more. provide students with professional proofreading services. Use them now!

What You Need to Know About Mortgage Protection Insurance

Every homeowner wants to make sure that the home they are living in is taken care of in case of disability, disease or death. With a product such as mortgage protection insurance, homeowners can have the extra security they need just in case something happens to one or both homeowners. Knowing the basics about this type of policy is important to determine whether you need a policy on your own home.

The Benefits
There are a number of benefits to mortgage protection insurance. One of the biggest benefits is that most of these policies are considered guaranteed acceptance. That means homeowners with health issues or dangerous occupations can get this insurance when they normally are not able to obtain traditional disability insurance.

This type of insurance policy benefits homeowners the most when the situation is just right. Typically, homeowners who see the most benefit from this policy are those who have just purchased a home and are paying a fifteen or thirty year mortgage. The benefits of this type of policy decrease as what the homeowner owes decreases.

The Cost
When you are calculating the cost of mortgage protection insurance, there are a number of factors that go into the price of your monthly premium. The first factor is the amount of coverage you want on your policy. Then, additional factors such as age, health and location will also contribute to the cost of your monthly premiums. Knowing where these factors put you with a quote will help you find the best deal that fits your budget.

While this type of insurance is not for every homeowner, those who want to protect their family and have the right situation to benefit from this type of insurance will want to get it. Make sure to shop around for a great rate and you will be one step closer to keeping your home and family protected.

Use a Second Mortgage to Consolidate Debt

You can get yourself into debt for many reasons. Some of these reasons are outside of a person’s control. A loss of a job is at the top of the list, but the list is a long one. Suffice to say, if you find yourself with more debt than you ever anticipated as well as too many creditors to deal with each month, you need to consider a 2nd mortgage.

If you own a home and it has a value that is greater than the mortgage that you are paying on, then you have equity in your home. This equity can serve as collateral for a second mortgage. This loan can then be used to pay off all of your other debts. There are several advantages to this type of consolidation loan. The first is that you will no longer need to pay several creditors each month. By making only one payment for all of your debt, the chances of missing a payment is almost zero, so you will avoid paying late fees for a bill you forgot to pay during the month. In short, when you have a single payment for your debt, your personal finances are simplified.

A second reason to use a second mortgage for your debt is that it has the potential to improve your credit rating. It is much easier to make a single payment on time each month than several payments. Making payments on time is one of the important aspects of having a good credit rating. In addition, by having only one balance owed to one creditor or your credit report and showing other balances as zero, your credit score will most likely increase. Having a many accounts with a balance can affect your credit score.

A third reason for a second mortgage is to save money on interest. If much of your debt is in the form of credit cards, the interest is most likely high. This is because the debt is not secured. However, 2nd mortgage rates can be quite low because these loans are secured by the equity in your home. The money you save on interest over time can be substantial.

Is going to exhibitions and fairs a good growth strategy?

In a recent internal study, WhereInFair, which is like Yelp for exhibitions and conferences, discovered that companies spend on average, in one year, around $200.000 to participate at an average number of 5 exhibitions per year. The Marketing Department of those companies also spend about 2 months during the year in discovering and deciding which expos they should attend in order to get the best Return On their Investment (ROI). At such a high spending a company should naturally ask itself this question: is going to exhibitions worth the investment?

What exhibitions manage to do most of the time is to create unique new business opportunities that would otherwise take a lot more time and energy. In a relatively small space and in just two or three days you can find new and interesting supplies, get awesome business ideas, study the competition, find new products to sell, establish new relations and sign new partnerships, or meet your existing partners without having to travel to their home base. Exhibitions can also become a great source of revenue, if you decide to be an exhibitor. They work and that is the reason why they still exist and they thrive.

A company can decide to redirect the budget for exhibitions for other purposes, but it will soon see that it will lose touch with the latest technologies, products and services and on top of that that the relationship with the partners and clients will suffer. Attending great conferences can be usefully leveraged by the marketing and PR department and the lack of events like this can hurt the image of the company. Journalists love to attend exhibitions and they might love your products and services too, that is, if you are around for them to meet you.

So going to exhibitions and fairs is obviously beneficial, what takes more time than it should is the decision-making process that happens before each conference or exhibition. You now have tens of thousands of exhibitions to choose from. Discovering the right one and deciding on one can be a lengthy and costly process. Not to mention how frustrating it is to attend a fair that you quickly realize is not for you, but only when it is too late because you are already there.  If you can shorten the decision process and make sure that you will make the right choice every time, then you will have a lot to gain. One way to do this is to turn to specialized web applications like WhereInFair.

WhereInFair is a web-application where you can search, discover and compare over 10.000 exhibitions and conferences in 130 countries and 100 industries, big ones like Enterprise Connect or ITB Berlin . You can replace Google and word of mouth as your primary inspiration and use a tool that is already proving to be beneficial for leading companies. On WhereInFair you can find out key information and read and write opinions over exhibitions through ratings and reviews.

WhereInFair promises an easy way to compare exhibitions or to search by keywords for the ones that you might be interested in. You will find all the info that matters about a conference or exhibition and see if other attendees found it worthwhile and why. On top of that, you can also add you your own content like photos, videos, slides and presentations.

Every business owner knows how important it is for his or hers business to be present to the best exhibitions for the company’s business needs. It’s a great opportunity to shake hands with some important partners and future suppliers that will help your company grow, even if it is not that evident on the short term. The only thing you need to do now is to figure out how to decide faster and easier on the exhibitions that are worth your investment and to leverage your attendance to the maximum. And one sure way to do this is with WhereInFair.

How Business People Create Opportunities

Business people like Steve Wynn create opportunities by using their business acumen to make a fresh start. They use this fresh start to expand their enterprise until it is operating comfortably. After the enterprise is running smoothly, these people choose to diversify their operations to reach more people.

Becoming a famous entrepreneur is an exercise in patience, ambition and wisdom. The best business people in the world do not use their influence to sit on their cash. They go through all the steps below to further their success.

They Start Small

Successful business people start with one operation. Big department store chains all had to start with one store. One of the largest clothing store chains in the world started with a $5,000 loan from the owner’s mother. People who went to Las Vegas in the early days opened relatively small hotels.

These small beginnings help to build the foundation of an empire that can last for many decades to come. The business person who expands too quickly does not have a solid foundation, and will miss that solid foundation after they have overextended themselves.

This Foundation Includes People

The foundation of a large enterprise is people. The people who begin with the company when it is small become the internal face of the company as it grows. The cashier who has worked with the company for 30 years is sometimes more important than the business owner’s face in marketing.

Additionally, the best entrepreneurs in the world have people around them who have been advisors for many years. This foundation helps the company to remain stable as it expands.

They Expand Wisely

Business people who expand without doing their homework tend to lose money on their expansion plans. At times it may seem like some businesses come out of nowhere into the global spotlight, but these businesses have expanded slowly. The business must gain footing in every new market it goes into, and growing too quickly will result in failures that are crippling.

They Diversify

When a successful business owner has grown their empire to a healthy size, they must begin to diversify their company. A business owner may want to build hotels in luxurious locations around the world, a department store chain may want to offer financial solutions through a new service, and a bank may begin to offer stock and trading services through a new arm of their business.

Diversification allows the business to support itself through many means. One part of the business can help the other parts of the business succeed during lean times. Also, diversification prevents a failure in one part of the business from crippling the whole empire.

They Follow The Plan

Business people who follow the steps listed above tend to be the most successful in the world. Most people do not realize the many years of work that went into the expansion of a large business, and the patience that is required. Planning to grow a business in the manner noted above makes it much easier for the business to succeed for many years to come.