Most people will believe that a considerably large number of revolutionary commercial products have come our way especially in the last two decades and this has changed the world for good. However, Ryan McAweeney, a leading marketing executive hailing from California apparently holds a slightly different opinion.

For, according to Ryan, we have missed on as many (if not more) revolutionary products as the ones we have gained. And the products that never quite made it didn’t do so for one simple reason—they had been marketed poorly!

Ryan, founder and chief marketer of the San-Diego based Vertical Digital, a leading marketing company in the California region, is commonly accepted as one of the best marketing executives in the nation. And his views and opinions have especially started to come to the fore since Ryan began delivering lectures on public forums on the subjects of advertising, business, and marketing.

Primarily, Ryan’s appearances on public forums were prompted by the flak the advertising industry recently received from many different quarters. While strongly voicing his opposition to a number of unethical practices that many unscrupulous advertisers engage in, Ryan still made it clear that this should not be used to debunk the advertising industry as a whole.

It is during these addresses that Ryan McAweeny emphasized the immense importance of effective marketing campaigns when it comes to selling a product. According to Ryan, no matter how good or even revolutionary a product is, a lot of creative thinking requires to be invested when it comes to designing an effective marketing campaign for that product.

Talking on the subject, he says that every passing year he sees a huge number of good products fall flat on their face simply due to the fact they were marketed poorly and in an inefficient manner.

And this happens, maintains Ryan, since many companies and product developers see advertising as a ‘cost’, and not as an ‘investment’. As such, they are reluctant to spend ‘too much’ on advertising and thus a very large portion of the funds for a product goes toward developing the product.

And he expresses astonishment at the fact that the biased notion ‘as long as a product is good, it will sell’ is actually so deep that even many large companies try to penny-pinch when it comes to the marketing side of a product.

And yet, Ryan argues, how can a company hold its own if it cannot ensure quick cash flow once a product is released on the market for sale? Uninterrupted cash flow is vital for any company—small or large—for repeated investments in product research and development. Even companies like Google rely heavily on quick cash flow for further investments. And if such is the case with giants like Google, Ryan asks, how much more crucial a quick cash flow would be for smaller companies?

Also, in support of his argument, he mentions the immensely innovative, ingenious, and holistic approach Apple has taken towards marketing their campaigns—and in establishing itself as a brand as a whole. Without those campaigns and the large amounts of funds spent on them, we would have been living in a world without iPhones or Macs, Ryan states emphatically enough.

In fact, McAweeney’s passion in working as a developer of marketing campaigns is evidenced from the fact that in recent times, he has partly sidestepped from his duties as the owner of Vertical Direct and is currently running a consulting firm that chiefly helps small businesses and emerging entrepreneurs develop their initial advertising campaigns. This way, Ryan says, he can work hands-on with his clients and develop effective marketing strategies from scratch which is his real passion after all.

If you go to any financial expert for advice, he’ll tell you to keep away from using credit cards. Well, they would justify it with reasons, and each of them would be correct. It is so because a lot of credit card users use the credit cards irresponsibly. It could put them in a situation of debt.

So, why are we motivating you to use credit cards? It is because credit cards have incredible benefits associated with it. So, herein, we’ll discuss some reasons explaining why you should be using a credit card. Based on these reasons, it will be easier for you to understand the role and the importance of having a credit card.

Cashbacks 

Aren’t cashback the best? You can get cashback on making purchases with your credit card. However, to avail of the cashback benefit on the credit cards, you’ll have to meet their set annual or quarterly spending caps.

In general, the best credit cards of this type will undoubtedly be the ones that charge you a minimal interest and yearly fee in exchange for a high rate of rewards. Hannah, an accounting expert, offering online homework help with TFTH, says that she has the Fidelity credit card, with which she bags 2% of the value of the purchases as rewards on each of her spending. The Fidelity card is undoubtedly a good alternative for cash back, but the downside is that you will have to deposit the money in your Fidelity investment account only.

Bonuses

For these cards, you have to spend a particular amount in the initial few days of opening an account. Some cards lure applicants with miles or bonus points, which can be used for merchandise, gift cards, travel, or statement credits. Katie, who is a math tutor with TAE and offers online do my homework service by TAE says, that she used her earned good bonus points on her card. So, she exchanged them for an Amazon gift card of 50 dollars. The debit cards never really offer an initial bonus to the customer. Moreover, the chance of earning a reward on the debit cards is almost negligible.

Reward Points

There are umpteen available reward options available for you. You can use a co-branded credit card in association with an NPO like AARP, a clothing store, or some hotel chain. It will allow you to utilize your day-to-day spending to earn more valuable rewards every day. The perfect way to avail of the best reward points card is by opting for the one that is more closely related to your pattern of spending. If you make a mistake here and try to alter your spending habits to avail of the benefits of the card, it just wouldn’t be as productive as you would have hoped it to be.

So, if you are already spending at a particular hotel or prefer a specific brand of shopping, why shouldn’t you get a card that only encourages your current pattern of spending. It will improve your chances of getting perks, discounts, and rewards by multi-fold. Hanna, who offers an English essay writing service with EssayWriter4U, says that since she is a regular shopper, she opted for a credit card, which brought her more shopping-based rewards.

Frequent Flyer Miles

As part of this scheme, for every dollar spent, the credit card holder earns a mile. In some lower-card alternatives, you might avail a mile for every 2 dollars spent on the purchases. However, these cards wouldn’t charge you a yearly fee. But, how useful this card proves to depend on how you choose to utilize it mostly.

So, be careful in choosing the airline ticket that you buy with your miles or points. A lot of frequent flyer credit cards become hugely valuable via their introductory bonuses that are mileage-based. In most cases, these bonuses would be large enough to make up for the 50% to 100% of your award fight. Sonya, an associate, working with TrumpLearning, shares her experience saying that her earned flyer miles helped her sponsor a fully-paid one-way ticket to Amsterdam.

Grace period

When shopping from a credit card, you lose the money only at the end of the month when you pay the credit card bill. It can be beneficial. Do you know how? Firstly, though minuscule, this time value for your money is undoubtedly helpful in saving you some money. When the final payment is delayed, it makes the overall purchase a tad bit less expensive than otherwise.

Additionally, the cash will stay in your account for a more substantial amount of time. So, if you utilize your checking account, which is interest-bearing, you’ll earn a certain amount of money as interest during this period. Over time this will accumulate to one meaningful amount. Secondly, when you regularly make your payments via credit cards, it is easier for you to keep a close check on your account balances.

Fraud is something that you hope to never deal with when running a business. But if you do business enough, you’re bound to run into it at some point. If you know what it is and how it happens, you can structure your business so that you can reduce the risk of it happening to you. Consider a few ways to avoid chargeback fraud and other problems.

1. Invoice Customers

One of the best ways to avoid fraud is to use a secure invoice program, like PayPal. You can use the service to create an invoice with your company information and the charges for your customer. Then, you can email it directly to your customer to have them pay it. They can pay using a credit card, but PayPal has some protections for merchants so that you can get help with fraud.

2. Use Ethoca

Ethoca is an online service for eCommerce businesses where you can get help to fight fraud and eliminate chargebacks. You don’t have to have a large business to be at risk for fraudulent activity, and you need to protect yourself before it happens. While you may think you can fight fraud on your own, it will get tiring. Companies like Ethoca can help you fight fraud, and you can improve the experience for your genuine customers.

3. Don’t Accept Credit Cards

If you don’t want to deal with a service but want to avoid chargebacks, you may want to look for other payment options. Credit cards make it easy for the consumer to make claims about unauthorized purchases. If you want to avoid the issue completely, you can decide not to accept credit cards. Now, there is some risk to any payment option, and not taking credit cards may cost you some business. But it can be a short term solution until you find a way to fight fraud over the long term.

4. Set Up Strong Payment Policies

You can also avoid chargebacks by having payment policies that refuse refunds and exchanges. The policies you have will depend on what products or services you sell, so choose wisely. Not offering refunds can reduce the chances of chargeback fraud, especially if you make the policy clear to your customers. You’ll also make things easier on yourself because you won’t have to deal with restocking inventory that comes back.

Running a business from home can be a great, flexible way to make money. But if you don’t have the right protections in place, you could end up with chargebacks. Consider these options so that you can avoid the hassle.

The marketing world is ever-changing; especially marketing in the digital age. Everything is online and in the palm of your hands. As a marketing business, you want to take advantage of that and do as much as you can for your clients. Adding too much to your portfolio can make some services suffer. You can’t try to do it all. Here is how partnering with an SEO reseller will help your marketing business.

You Don’t Have to Do It All

Keeping up on the latest trends and algorithms can be overwhelming and you and your company may not have the time to really research everything you need to know. Outsourcing to an SEO reseller will allow you to focus on the projects you have without needing to worry about having to do additional research and understanding the complex digital world that is SEO.

Add to Your Services

Being able to add more services to your business is always a good thing unless by adding it you sacrifice quality. Having a reseller doing your SEO allows you to offer SEO services for your clients. The partnership means that they are the experts that can make sure they are providing top-quality work that makes your business look good. 

Saves You Money

Partnering with an SEO reseller is a smart option to provide SEO services without having to pay to hire more employees to do it. You can hire an entire team by outsourcing. As a team, they will have a lot of different expertise that can benefit your business instead of just hiring one or two employees. 

As a marketing business, you want to provide as many quality services as possible. The best way to do that is to hire an SEO reseller who can provide extensive SEO services while staying on top of the research, so you don’t have to. 

Dоеѕ уоur ADHD child have a habit оf cutting уоu off іn mid-sentence? Do you fіnd іt dіffісult to саrrу a соnvеrѕаtіоn оn the рhоnе or with уоur ѕроuѕе because оf соnѕtаnt interruptions? Intеrruрtіng is a соmmоn bеhаvіоr аmоng kids with ADHD bесаuѕе they have a hard time keeping thеіr іmрulѕеѕ іn сhесk and censoring whаt thеу ѕау. But just bесаuѕе this bеhаvіоr оссurѕ naturally, іt doesn’t mean thаt it’s rіght, nоr dоеѕ іt bесоmе аnу lеѕѕ annoying! Hеrе аrе some ADHD parenting tірѕ оn dеаlіng wіth kіdѕ whо interrupt.

Contact a professional

Contacting ADHD Doctors for Children can give you access to specialized knowledge that can be more tailored to the needs of your child.

Teach іmрulѕе соntrоl

Work wіth your child’s thеrаріѕt оr teacher аnd соmе uр wіth wауѕ to hеlр thеm manage urgеѕ аnd impulses. Dоіng ѕо will nоt оnlу рrеvеnt уоur сhіld frоm іntеrruрtіng conversations, but іt wіll avoid other рrоblеmѕ caused bу impulsivity. Onе tесhnіԛuе thаt wоrkѕ on young kіdѕ іѕ tо uѕе a tіmеr and make a gаmе оf іt. Have a соnvеrѕаtіоn аnd thеn tеll your сhіld thаt he or she саn’t ѕреаk untіl the timer gоеѕ оff.

It’ѕ rude to іntеrruрt

Chіldrеn wіth ADHD should bе оld еnоugh tо undеrѕtаnd that іt’ѕ rudе to іntеrruрt two реорlе talking. Remind уоur сhіld аbоut thіѕ, and еxрlаіn that соnvеrѕаtіоnѕ іnvоlvе a ѕреаkеr аnd a lіѕtеnеr. Two реорlе саnnоt speak аt thе same tіmе – оthеrwіѕе, no one wоuld bе undеrѕtооd. Emрhаѕіzе thаt іt’ѕ important tо lіѕtеn tо whаt оthеr реорlе ѕау bеfоrе brіngіng уоur own thoughts іntо thе соnvеrѕаtіоn.

Ignore your сhіld

Discourage your child’s реnсhаnt for interrupting уоu simply bу ignoring him or hеr. If уоur сhіld tries tо dіѕruрt уоu mіd-соnvеrѕаtіоn, thе mоѕt еffесtіvе thіng уоu саn dо at thе mоmеnt is tо lооk уоur child іn thе еуе аnd calmly ѕау, “Don’t іntеrruрt untіl I’m done tаlkіng.” Thіѕ should stop the bеhаvіоr іmmеdіаtеlу. Another way to go аbоut it іѕ tо ѕіmрlу turn and wаlk аwау, оr resume уоur соnvеrѕаtіоn аftеr tеllіng your сhіld tо wаіt. Practice this consistently аnd уоur сhіld wіll bе lеѕѕ lіkеlу tо іntеrruрt your next conversation. Later оn, еxрlаіn tо уоur сhіld whу he or she wаѕ іgnоrеd аt thаt mоmеnt.

Be a rоlе model

Chіldrеn still lеаrn bеѕt by imitating thеіr parents, аnd one of thе bеѕt wауѕ tо сhаngе уоur child’s bаd habits іѕ tо аvоіd thеm уоurѕеlf. Show thаt you lіѕtеn thоughtfullу tо оthеrѕ during соnvеrѕаtіоnѕ. Mаkе ѕurе уоu dо nоt interrupt уоur сhіld or оthеrѕ, аnd ароlоgіzе when уоu dо.

While CBD-based products are increasingly common these days, many people also seek other options for stress and pain relief. From alternate cannabinoids to entirely different substances, those options are easy to find if you know what you’re looking for. One, in particular, kratom, has had people curious in recent years. If you’ve ever wondered “what is kratom?”, here’s some starting info to work with.

Kratom’s Origins

Formally known as Mitragyna speciosa, the kratom tree is a relative to coffee trees that grows natively in Southeast Asia, particularly in Thailand, Indonesia and Malaysia. Kratom has long been used in traditional medicine; the leaves are commonly chewed raw or brewed into tea, usually with sweeteners added due to its bitter taste. The functions attributed to it range from fighting fatigue during manual work and use as a local anesthesiac to a sedating recreational substance shared with guests. In its native nations, it still sees use in these ways.

Effects of Taking Kratom

Kratom contains several active chemicals that make it hard to fit into a single category such as sedative, stimulant or opiate, especially since the dosage taken affects just what kind of reaction occurs. A number of these chemicals are known to react to opioid receptors, though, which corresponds to some of kratom’s observed effects. Many users cite it as helping with chronic pain, anxiety and depression similarly to how CBD is used. Some even suggest using it to treat opioid withdrawal and addiction.

Is Kratom Right for Me?

Studies are inconclusive on how beneficial or harmful kratom is, largely because of a lack of data, and the DEA and other authorities disagree on their stance towards it. The benefits cited are mostly anecdotal, but so are many of the dangerous side effects, which include nausea, constipation, hallucinations and seizures.

If you’re considering trying kratom, it’s worth it to read up on what others suggest and keep your own limits in mind, especially if you’re choosing kratom because of a bad reaction to cannabis. Additionally, the fact that effects vary greatly based on dosage means you should be careful with how much you take.