I am sure that everybody would agree with me that there is a difference between good marketing and poor marketing. Good marketing is all about the right strategy at the right time. Good marketing is all about communicating your message with your potential customers. Both traditional and non-traditional channels can be used to communicate every marketing message. Recently, many new non-traditional ways of communicating messages appeared on the market. It is up to the marketer to make sure that he chooses those ways to market his company that work for him. He should check first to know what has a chance to work for him and what will never work.